There is no denying that there are tons of marketing opportunities available for local businesses here in Tampa Bay. If you are looking for an opportunity to market your business in the months ahead, it is worth thinking about what is going to work in accordance with the season.

Fall or autumn along with holiday events present a lot of exciting promotional opportunities. Let’s take a look at some of the different options that are available…

Celebrate the holidays – There are lots of great holidays coming up this part of the year. Of course, we have already had Labor Day but Halloween and Thanksgiving are both on the horizon, so make sure that this is something you take advantage of. Use these holidays to drum up more interest about your business and, of course, increase your loyal following online. In addition to these holidays, there are a lot of social media “holidays” that have become popular today as well. There are days like International Coffee Day, Bosses Day, National Authors Day and Get To Know Your Customers Day. You can use these social media holidays in your marketing campaigns as well. If you have a local Tampa Bay internet marketing company, they should have a list of these and more social media holidays, ensuring that these holidays become part of your social media marketing efforts as well as bigger picture branding of your business. 

In November, Make sure you’re ready to Black Friday and Cyber Monday – Fall is a very significant period when it comes to marketing. Any Tampa Bay SEO company will tell you that (depending on your type of business), much of this time of year could be about getting your business ready for Black Friday and Cyber Monday. Certain local businesses are going to be able to make the most of a huge spike in the number of people that are purchasing online. Expecting huge discounts, most people flock to the Internet on these dates, looking to make purchases, including Christmas presents for their loved ones. If you hav an online shop, this is something that you really need to make the most of. In addition to determining sale prices and marketing content (slogans, value statements etc.) you also need to put additional focus on the optimization of your copy. Optimized product descriptions on your website will help the pages rank for search terms about that product. There’s no better audience for your business than someone who is actually searching for your goods and services!

December Has A Lot Of Holliday Opportunities for your business to share the season with your customers and build relationships with potential new customers. Make your business known for being “in the spirit”. Don’t just be a hardware store. Be the hardware store that has free apple cider. Decorate for the season (where appropriate). Promote your “in store” atmosphere online via social media and your website. In addition to Christmas and New Years Eve, there are some really great internet holidays in December: National Cookie Day, Human Rights Day, Pretend To Be A Time Traveler Day, Crossword Puzzle Day and The First Day Of Winter. You can do internet marketing of your in store promotions for these themed holidays. If you own a law firm, you could do a mock trial from the past on Pretend To Be A Time Traveler Day. If you own a pet grooming service you could give out free dog cookies on National Cookie Day. Its easy to create interest for these themes and it is great to have that interest associated with your business. Another tip… When you have people in your shop or office taking part in your events, take lots of pictures! You will be able to share your pics on social media, Google My Business, Yelp and Bing Places. This will help you with optimization of your profiles and also give potential customers or clients an opportunity to “get to know” you and your business.

Have a holiday themed promotional giveaway – It can be difficult to think about forms of marketing that do not primarily involve the Internet. However, while there is no denying that we live in a digital world and that Internet marketing is exceptionally important. There is also no denying that there are a lot of different options that allow you to merge internet marketing with local giveaways. Take promotional products for example… Promotional gifts and products have long been an effective method of building awareness and brand loyalty for businesses at a local and national level. After all, who does not like to receive something for free? Especially during the holidays. While you should advertise your giveaway online, this is not a pure digital marketing campaign. It is sort of like a radio station that gives away concert tickets. They promote the giveaway on their website and on the radio so that consumers will follow them and listen to their station for updates and announcements. During the fall and winter months, you really can get a lot of the season by creating themed giveaways (nobody says you can only do one). This is a great way to get the word out about your business and to create loyal relationships with customers and potential customers. Of course, the sort of promotional product you are going to offer will depend on the nature of your business and what is going to be useful to your target consumer base. That said, whatever you decide to give away should be tied to a particular theme, making it more relevant to the time of year and building seasonal interest for your business.

Make the most of trade shows and events that are going on in Tampa Bay – In addition to the suggestions mentioned above, it is also a good idea to check out the events calendar so you can figure out if there is anything going on in Tampa Bay over the coming weeks and months. You can be sure that there will be. There are plenty of events taking place in Tampa Bay this quarter that your business can benefit from. A quick search online shows us that, in October alone, you still have events like the Tampa Bay Job & Career Fair, TheXpos Wedding Show, Shabby Chic Vintage Market & Artisan Day, Wesley Chapel Festival, Progressive Tampa Boat Show, HR Tampa Conference & Expo – The Heart of Business, The Great American Franchise Expo, as well as a number of other exhibitions, conferences and festivals. If yours is the type of business that could use some networking and demonstration opportunities, these events present you with a great way of showcasing your business and getting closer to the people that may be interested in your products and services. 

As you can see, there are many different opportunities that are available to businesses today when it comes to marketing effectively during the final months of 2019. We hope that the information that has been provided in this blog post has given you a few good ideas when it comes to marketing your company during the coming months. From promotional giveaways to different events that are going on, there are many ways for businesses in Tampa Bay to promote themselves effectively and achieve more.