Over 90 percent of smartphone users utilize the mobile web to seek out local businesses. Data shows that mobile search is very likely to result in direct contact or even a purchase. The bottom line is more people than ever before are turning to these devices to search the Web, so it just makes sense to have a mobile marketing component to your online advertising. Even Google agrees that if you don’t have a mobile marketing strategy, you don’t have a marketing strategy at all.
With the use of tools like Siri and other “talk to text” search features, consumers using mobile devices like smart phones and tablets tend to perform different queries than desktop searchers. Instead of typing keywords into a search box, the users of mobile devices tend to use longer phrases. This brings a new layer to the keyword selection process. Rather than placing all of our focus on targeted keywords, the team at Marketing Bionics creates deeper content for your website to ensure that we are capturing the search results of the mobile search consumers in your market.
Improve Your Web Design for Smartphones and Tablets
Optimizing your website for mobile search is crucial in today’s digital landscape, as more and more users access the internet through their smartphones. Here are some steps you can take to optimize your website for mobile search:
Make sure your website is mobile-friendly: Use responsive design to ensure that your website automatically adjusts to fit the screen size of any device. This can be done by using flexible grid-based layouts, images, and CSS media queries.
Improve page load time: Mobile users expect fast loading times, so make sure to optimize your images and reduce the number of redirects. Minimizing your code and using a Content Delivery Network (CDN) can also help.
Use a mobile-friendly sitemap: Create a separate XML sitemap for your mobile pages that includes all the important pages on your website. This will help Google and other search engines find and index your mobile pages.
Optimize for voice search: As the use of voice search is increasing, it’s important to optimize for natural language and long-tail keywords.
Use structured data: Use structured data (such as schema.org) to help search engines understand the content of your pages. This can help your pages appear in rich snippets and other enhanced search results.
Optimize your meta tags: Make sure your titles and descriptions are concise and relevant to the content of your pages. Use keywords that are relevant to your business, but avoid keyword stuffing.
Use Google Search Console: Use Google Search Console to monitor your mobile performance and fix any issues that may arise.
By following these steps, you can improve the mobile-friendliness of your website and increase its visibility in mobile search results.
The Team at Marketing Bionics has Helped 100s of Businesses With Mobile Optimization and We Can Help You Too
Effectively generating leads, whether by phone or on the Web, is the difference between succeeding and failing. You can depend on marketing Bionics to build a feature-rich, responsive Web design that includes engaging content and strong calls to action. We fully realize that mobile users who find you are highly targeted prospects, which is why we’ll ensure that your pages are formatted for the mobile web and aesthetically pleasing.
From link-building services to search engine optimization we at Marketing Bionics go the extra mile to exceed all expectations. With us, your satisfaction is always priority one. You can expect us to deliver personalized care from a marketing staff that’s truly interested in your success. Please call or contact our team right away to get started.
