Business citations are mentions of a business’s name, address, and phone number (also known as NAP) on other websites. These citations help to improve the visibility and credibility of a business in local search results.
There are several types of business citations, including structured citations (such as those found on directory websites like Yellow Pages) and unstructured citations (such as those found on social media or news websites).
Having a consistent NAP across all business citations is important, as it helps search engines to verify the accuracy and validity of a business’s information. Inconsistencies can lead to confusion and may hurt the business’s search ranking.
Business citations can also help to improve a business’s local SEO (search engine optimization). Local SEO refers to the practice of optimizing a business’s online presence so that it is more visible in local search results. When a business has a large number of high-quality citations, it can improve its local SEO and increase its chances of being found by potential customers.