Getting Ahead of “Local Search”

The conversion rate of consumers searching for a local business can vary widely depending on a number of factors. According to a study by Google, 80% of consumers who conduct a local search on their smartphone visit a store within a day, and 28% of those searches result in a purchase. Another study by the Local Search Association found that on average, 50% of consumers who conducted a local search on their smartphone visited a store within a day. However, it’s worth noting that conversion rates can also be influenced by factors such as the relevance of the search results to the consumer’s query, the quality of the business’s website and online presence, and the consumer’s level of intent to purchase.

Consumers may use a variety of search terms when looking for a local business, here are a few examples:

  • The name of the business or service they are looking for (e.g. “Joe’s Pizza”)
  • The type of business or service they are looking for (e.g. “pizza restaurants near me”)
  • The location they are searching in (e.g. “coffee shops in downtown Los Angeles”)
  • A combination of the above (e.g. “best sushi restaurants in New York City”)
  • Brand names (e.g. “Nike store near me”)
  • Industry specific keywords (e.g. “Dentist open on Sunday”)
  • Product or service related keywords (e.g. “vegan bakery”)
  • Coupons or discounts (e.g. “haircut deals near me”)

It’s important to note that consumers may use different terms depending on their search intent, device, and location. It’s also important to take into account that this list is not exhaustive, and there are many other search terms that consumers might use to find local businesses.

A Study of Voice Search Optimization

Tampa Bay Voice Search SEO

Smart speakers, such as Amazon Echo and Google Home, have been adopted by a variety of demographics. According to a 2020 survey by the National Public Media Smart Audio Report, the majority of smart speaker owners are younger, more affluent, and more educated than the general population.

  • Age: Smart speaker ownership is highest among adults aged 18-34 (29%), followed by adults aged 35-54 (24%), and adults 55 and older (13%).
  • Income: Smart speaker ownership is highest among those with a household income of $75,000 or more (29%), followed by those with a household income of $50,000-$74,999 (20%), and those with a household income of less than $50,000 (14%).
  • Education: Smart speaker ownership is highest among those who have completed at least some college (27%), followed by those with a college degree (25%).
  • Gender: Smart speaker ownership is slightly more common among men (27%) than women (24%).

It is also worth noting that smart speakers have been increasingly adopted across the globe, so the demographic data may vary in different countries or regions.

The percentage of searches done using voice search varies depending on the source and the method of measurement, but it is generally agreed that the use of voice search is growing rapidly. According to a report by Comscore, as of 2020, around 20% of mobile queries were made by voice. Additionally, a report by Google suggests that 55% of teenagers and 41% of adults use voice search on a daily basis. However, it is important to note that the percentage of voice search may vary depending on the country and the industry, with some industries such as e-commerce or local search showing a higher percentage of voice search queries.

Daily usage of voice search by teens and adults

Voice search is rapidly becoming the norm for many people, with the growing popularity of devices like Siri, Alexa, and Google Assistant. As a business owner, it’s essential to understand the value of being found on these devices.

First and foremost, voice search allows for a more natural and convenient way for people to find what they’re looking for. Instead of typing out a search query, they can simply ask their device a question. This means that businesses that optimize for voice search will be more easily discoverable by users who are looking for products or services that they offer.

Additionally, voice search is becoming increasingly popular among older adults and those with disabilities, who may find it more difficult to type out a search query. By optimizing for voice search, businesses can make it easier for these groups to find what they’re looking for.

Moreover, with the increasing adoption of smart home devices and the Internet of Things (IoT), voice search is becoming more prevalent in the home. People are increasingly using voice commands to turn on their lights, adjust the thermostat, and even order groceries. By being found on voice search devices, businesses can tap into this growing market and reach consumers in new and innovative ways.

Lastly, with the rise of voice assistants, more and more people are using them to find local businesses. By being found on these devices, businesses can increase their visibility and attract more customers to their store.

In conclusion, as a business owner, it’s essential to understand the value of being found on voice search devices like Siri, Alexa and Google Assistant. These devices make it more natural and convenient for people to find what they’re looking for, and by optimizing for voice search, businesses can tap into new markets and reach more customers.

Popularity and Trends of Voice Search

Voice Search SEO

Voice search is a technology that allows users to search the internet or a device’s content by speaking into a microphone. It is a feature found on many devices, including smartphones, smart speakers, and virtual assistants. In recent years, there has been a significant increase in the popularity of voice search, and it is expected to become even more popular in the coming years.

One of the main reasons for the rise in popularity of voice search is the convenience it offers. Rather than typing out a search query, users can simply speak their request, which is especially useful for those who are on the go or have difficulty typing. Additionally, voice search allows users to multitask, as they can search for something while doing other activities.

Another reason for the popularity of voice search is the improvement in the accuracy of voice recognition technology. In the past, voice search was often unreliable and prone to errors, but modern voice recognition technology has significantly improved and can accurately understand a wide range of accents and dialects.

The increasing adoption of smart speakers, such as the Amazon Echo and Google Home, has also contributed to the popularity of voice search. These devices are designed to be used with voice commands, and they make it easy for users to search the internet, play music, set reminders, and more, all with the sound of their voice. This also has many businesses rethinking their SEO to include Voice Search Optimization.

Another factor driving the popularity of voice search is the rise of the internet of things (IoT). Many devices, such as smart thermostats and smart lighting systems, can be controlled with voice commands, and this has made voice search an integral part of the IoT ecosystem.

Overall, it is clear that voice search is a technology that is here to stay. Its convenience and accuracy make it an appealing option for users, and as technology continues to improve, it is likely that the popularity of voice search will only continue to grow.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization, or CRO, is the process of improving the percentage of visitors to a website who take a desired action. This action could be making a purchase, signing up for a newsletter, or filling out a form. CRO is an important aspect of digital marketing, as it helps businesses increase the return on their investment in website traffic.

There are many different tactics that can be used to optimize conversion rates. Some of the most effective ones include:

  1. A/B testing: This involves creating two versions of a page or element on a page, and then showing each version to a different group of visitors. The version that performs better is the one that should be used going forward.
  2. Personalization: By collecting data on visitor behavior, businesses can create personalized experiences that are more likely to lead to conversions. This can be done through the use of cookies or through the use of customer relationship management (CRM) software.
  3. User experience optimization: Making a website easy to use and navigate can help increase conversions. This includes things like having a clear call to action, making it easy to find products or information, and eliminating distractions on the page.
  4. Mobile optimization: With more and more people accessing the internet on their phones, it’s important to make sure that websites are optimized for mobile devices. This includes things like responsive design and fast loading times.
  5. Content optimization: The content on a website should be relevant and engaging to the target audience. By creating high-quality, targeted content, businesses can increase the likelihood that visitors will take the desired action.

By implementing these tactics and continually testing and refining their efforts, businesses can significantly improve their conversion rates and increase their revenue. It’s important to remember, however, that conversion rate optimization is an ongoing process and requires ongoing attention and analysis.

Overall, conversion rate optimization is a key aspect of digital marketing that can help businesses increase the return on their investment in website traffic. By implementing effective tactics and continually testing and refining their efforts, businesses can significantly improve their conversion rates and increase their revenue.

Internet Marketing Trends

Tampa Bay SEO company plans a client's internet marketingInternet marketing has come a long way since the early days of the internet. As technology has evolved, so too have the strategies and tactics used by businesses to reach and engage with their target audiences online. Here are some of the key trends in internet marketing that you need to be aware of:

  1. Personalization: With the rise of big data and advanced analytics, businesses are now able to deliver highly personalized experiences to their customers. This includes personalized emails, recommendations, and ads based on a user’s browsing and purchasing history.
  2. Content marketing: Creating and sharing valuable, relevant, and consistent content is crucial for attracting and retaining customers. This can take the form of blog posts, social media posts, videos, ebooks, and more.
  3. Social media marketing: Social media platforms like Facebook, Twitter, and Instagram have become essential channels for businesses to connect with their customers and build brand awareness.
  4. Influencer marketing: Partnering with influencers who have a large and engaged following can be an effective way to reach a targeted audience. These influencers can help to promote your products or services through sponsored posts and collaborations.
  5. Search engine optimization (SEO): With millions of websites vying for attention on the internet, it’s important to optimize your site for search engines to improve your visibility and drive traffic to your site. This includes optimizing your site’s content and structure, as well as building high-quality backlinks.
  6. Paid advertising: Paid advertising through platforms like Google AdWords and Facebook Ads can be a powerful way to reach targeted audiences and drive traffic to your site.
  7. Mobile optimization: With more and more people accessing the internet on their smartphones, it’s essential to ensure that your website is mobile-friendly and optimized for smaller screens.

By staying up-to-date on these internet marketing trends and incorporating them into your marketing strategy, you’ll be well-positioned to reach and engage with your target audience online.

Tampa Bay Internet Marketing And Traditional Marketing Ideas For Local Businesses

Ideas for Tampa Bay business owners to promote a local business during the fall months and the holidays of 2019.

There is no denying that there are tons of marketing opportunities available for local businesses here in Tampa Bay. If you are looking for an opportunity to market your business in the months ahead, it is worth thinking about what is going to work in accordance with the season.

Fall or autumn along with holiday events present a lot of exciting promotional opportunities. Let’s take a look at some of the different options that are available…

Celebrate the holidays – There are lots of great holidays coming up this part of the year. Of course, we have already had Labor Day but Halloween and Thanksgiving are both on the horizon, so make sure that this is something you take advantage of. Use these holidays to drum up more interest about your business and, of course, increase your loyal following online. In addition to these holidays, there are a lot of social media “holidays” that have become popular today as well. There are days like International Coffee Day, Bosses Day, National Authors Day and Get To Know Your Customers Day. You can use these social media holidays in your marketing campaigns as well. If you have a local Tampa Bay internet marketing company, they should have a list of these and more social media holidays, ensuring that these holidays become part of your social media marketing efforts as well as bigger picture branding of your business. 

In November, Make sure you’re ready to Black Friday and Cyber Monday – Fall is a very significant period when it comes to marketing. Any Tampa Bay SEO company will tell you that (depending on your type of business), much of this time of year could be about getting your business ready for Black Friday and Cyber Monday. Certain local businesses are going to be able to make the most of a huge spike in the number of people that are purchasing online. Expecting huge discounts, most people flock to the Internet on these dates, looking to make purchases, including Christmas presents for their loved ones. If you hav an online shop, this is something that you really need to make the most of. In addition to determining sale prices and marketing content (slogans, value statements etc.) you also need to put additional focus on the optimization of your copy. Optimized product descriptions on your website will help the pages rank for search terms about that product. There’s no better audience for your business than someone who is actually searching for your goods and services!

December Has A Lot Of Holliday Opportunities for your business to share the season with your customers and build relationships with potential new customers. Make your business known for being “in the spirit”. Don’t just be a hardware store. Be the hardware store that has free apple cider. Decorate for the season (where appropriate). Promote your “in store” atmosphere online via social media and your website. In addition to Christmas and New Years Eve, there are some really great internet holidays in December: National Cookie Day, Human Rights Day, Pretend To Be A Time Traveler Day, Crossword Puzzle Day and The First Day Of Winter. You can do internet marketing of your in store promotions for these themed holidays. If you own a law firm, you could do a mock trial from the past on Pretend To Be A Time Traveler Day. If you own a pet grooming service you could give out free dog cookies on National Cookie Day. Its easy to create interest for these themes and it is great to have that interest associated with your business. Another tip… When you have people in your shop or office taking part in your events, take lots of pictures! You will be able to share your pics on social media, Google My Business, Yelp and Bing Places. This will help you with optimization of your profiles and also give potential customers or clients an opportunity to “get to know” you and your business.

Have a holiday themed promotional giveaway – It can be difficult to think about forms of marketing that do not primarily involve the Internet. However, while there is no denying that we live in a digital world and that Internet marketing is exceptionally important. There is also no denying that there are a lot of different options that allow you to merge internet marketing with local giveaways. Take promotional products for example… Promotional gifts and products have long been an effective method of building awareness and brand loyalty for businesses at a local and national level. After all, who does not like to receive something for free? Especially during the holidays. While you should advertise your giveaway online, this is not a pure digital marketing campaign. It is sort of like a radio station that gives away concert tickets. They promote the giveaway on their website and on the radio so that consumers will follow them and listen to their station for updates and announcements. During the fall and winter months, you really can get a lot of the season by creating themed giveaways (nobody says you can only do one). This is a great way to get the word out about your business and to create loyal relationships with customers and potential customers. Of course, the sort of promotional product you are going to offer will depend on the nature of your business and what is going to be useful to your target consumer base. That said, whatever you decide to give away should be tied to a particular theme, making it more relevant to the time of year and building seasonal interest for your business.

Make the most of trade shows and events that are going on in Tampa Bay – In addition to the suggestions mentioned above, it is also a good idea to check out the events calendar so you can figure out if there is anything going on in Tampa Bay over the coming weeks and months. You can be sure that there will be. There are plenty of events taking place in Tampa Bay this quarter that your business can benefit from. A quick search online shows us that, in October alone, you still have events like the Tampa Bay Job & Career Fair, TheXpos Wedding Show, Shabby Chic Vintage Market & Artisan Day, Wesley Chapel Festival, Progressive Tampa Boat Show, HR Tampa Conference & Expo – The Heart of Business, The Great American Franchise Expo, as well as a number of other exhibitions, conferences and festivals. If yours is the type of business that could use some networking and demonstration opportunities, these events present you with a great way of showcasing your business and getting closer to the people that may be interested in your products and services. 

As you can see, there are many different opportunities that are available to businesses today when it comes to marketing effectively during the final months of 2019. We hope that the information that has been provided in this blog post has given you a few good ideas when it comes to marketing your company during the coming months. From promotional giveaways to different events that are going on, there are many ways for businesses in Tampa Bay to promote themselves effectively and achieve more.