Getting Ahead of “Local Search”

The conversion rate of consumers searching for a local business can vary widely depending on a number of factors. According to a study by Google, 80% of consumers who conduct a local search on their smartphone visit a store within a day, and 28% of those searches result in a purchase. Another study by the Local Search Association found that on average, 50% of consumers who conducted a local search on their smartphone visited a store within a day. However, it’s worth noting that conversion rates can also be influenced by factors such as the relevance of the search results to the consumer’s query, the quality of the business’s website and online presence, and the consumer’s level of intent to purchase.

Consumers may use a variety of search terms when looking for a local business, here are a few examples:

  • The name of the business or service they are looking for (e.g. “Joe’s Pizza”)
  • The type of business or service they are looking for (e.g. “pizza restaurants near me”)
  • The location they are searching in (e.g. “coffee shops in downtown Los Angeles”)
  • A combination of the above (e.g. “best sushi restaurants in New York City”)
  • Brand names (e.g. “Nike store near me”)
  • Industry specific keywords (e.g. “Dentist open on Sunday”)
  • Product or service related keywords (e.g. “vegan bakery”)
  • Coupons or discounts (e.g. “haircut deals near me”)

It’s important to note that consumers may use different terms depending on their search intent, device, and location. It’s also important to take into account that this list is not exhaustive, and there are many other search terms that consumers might use to find local businesses.

A Study of Voice Search Optimization

Tampa Bay Voice Search SEO

Smart speakers, such as Amazon Echo and Google Home, have been adopted by a variety of demographics. According to a 2020 survey by the National Public Media Smart Audio Report, the majority of smart speaker owners are younger, more affluent, and more educated than the general population.

  • Age: Smart speaker ownership is highest among adults aged 18-34 (29%), followed by adults aged 35-54 (24%), and adults 55 and older (13%).
  • Income: Smart speaker ownership is highest among those with a household income of $75,000 or more (29%), followed by those with a household income of $50,000-$74,999 (20%), and those with a household income of less than $50,000 (14%).
  • Education: Smart speaker ownership is highest among those who have completed at least some college (27%), followed by those with a college degree (25%).
  • Gender: Smart speaker ownership is slightly more common among men (27%) than women (24%).

It is also worth noting that smart speakers have been increasingly adopted across the globe, so the demographic data may vary in different countries or regions.

The percentage of searches done using voice search varies depending on the source and the method of measurement, but it is generally agreed that the use of voice search is growing rapidly. According to a report by Comscore, as of 2020, around 20% of mobile queries were made by voice. Additionally, a report by Google suggests that 55% of teenagers and 41% of adults use voice search on a daily basis. However, it is important to note that the percentage of voice search may vary depending on the country and the industry, with some industries such as e-commerce or local search showing a higher percentage of voice search queries.

Daily usage of voice search by teens and adults

Voice search is rapidly becoming the norm for many people, with the growing popularity of devices like Siri, Alexa, and Google Assistant. As a business owner, it’s essential to understand the value of being found on these devices.

First and foremost, voice search allows for a more natural and convenient way for people to find what they’re looking for. Instead of typing out a search query, they can simply ask their device a question. This means that businesses that optimize for voice search will be more easily discoverable by users who are looking for products or services that they offer.

Additionally, voice search is becoming increasingly popular among older adults and those with disabilities, who may find it more difficult to type out a search query. By optimizing for voice search, businesses can make it easier for these groups to find what they’re looking for.

Moreover, with the increasing adoption of smart home devices and the Internet of Things (IoT), voice search is becoming more prevalent in the home. People are increasingly using voice commands to turn on their lights, adjust the thermostat, and even order groceries. By being found on voice search devices, businesses can tap into this growing market and reach consumers in new and innovative ways.

Lastly, with the rise of voice assistants, more and more people are using them to find local businesses. By being found on these devices, businesses can increase their visibility and attract more customers to their store.

In conclusion, as a business owner, it’s essential to understand the value of being found on voice search devices like Siri, Alexa and Google Assistant. These devices make it more natural and convenient for people to find what they’re looking for, and by optimizing for voice search, businesses can tap into new markets and reach more customers.

Popularity and Trends of Voice Search

Voice Search SEO

Voice search is a technology that allows users to search the internet or a device’s content by speaking into a microphone. It is a feature found on many devices, including smartphones, smart speakers, and virtual assistants. In recent years, there has been a significant increase in the popularity of voice search, and it is expected to become even more popular in the coming years.

One of the main reasons for the rise in popularity of voice search is the convenience it offers. Rather than typing out a search query, users can simply speak their request, which is especially useful for those who are on the go or have difficulty typing. Additionally, voice search allows users to multitask, as they can search for something while doing other activities.

Another reason for the popularity of voice search is the improvement in the accuracy of voice recognition technology. In the past, voice search was often unreliable and prone to errors, but modern voice recognition technology has significantly improved and can accurately understand a wide range of accents and dialects.

The increasing adoption of smart speakers, such as the Amazon Echo and Google Home, has also contributed to the popularity of voice search. These devices are designed to be used with voice commands, and they make it easy for users to search the internet, play music, set reminders, and more, all with the sound of their voice. This also has many businesses rethinking their SEO to include Voice Search Optimization.

Another factor driving the popularity of voice search is the rise of the internet of things (IoT). Many devices, such as smart thermostats and smart lighting systems, can be controlled with voice commands, and this has made voice search an integral part of the IoT ecosystem.

Overall, it is clear that voice search is a technology that is here to stay. Its convenience and accuracy make it an appealing option for users, and as technology continues to improve, it is likely that the popularity of voice search will only continue to grow.

What is Conversion Rate Optimization (CRO)?

Conversion rate optimization, or CRO, is the process of improving the percentage of visitors to a website who take a desired action. This action could be making a purchase, signing up for a newsletter, or filling out a form. CRO is an important aspect of digital marketing, as it helps businesses increase the return on their investment in website traffic.

There are many different tactics that can be used to optimize conversion rates. Some of the most effective ones include:

  1. A/B testing: This involves creating two versions of a page or element on a page, and then showing each version to a different group of visitors. The version that performs better is the one that should be used going forward.
  2. Personalization: By collecting data on visitor behavior, businesses can create personalized experiences that are more likely to lead to conversions. This can be done through the use of cookies or through the use of customer relationship management (CRM) software.
  3. User experience optimization: Making a website easy to use and navigate can help increase conversions. This includes things like having a clear call to action, making it easy to find products or information, and eliminating distractions on the page.
  4. Mobile optimization: With more and more people accessing the internet on their phones, it’s important to make sure that websites are optimized for mobile devices. This includes things like responsive design and fast loading times.
  5. Content optimization: The content on a website should be relevant and engaging to the target audience. By creating high-quality, targeted content, businesses can increase the likelihood that visitors will take the desired action.

By implementing these tactics and continually testing and refining their efforts, businesses can significantly improve their conversion rates and increase their revenue. It’s important to remember, however, that conversion rate optimization is an ongoing process and requires ongoing attention and analysis.

Overall, conversion rate optimization is a key aspect of digital marketing that can help businesses increase the return on their investment in website traffic. By implementing effective tactics and continually testing and refining their efforts, businesses can significantly improve their conversion rates and increase their revenue.

Internet Marketing Trends

Tampa Bay SEO company plans a client's internet marketingInternet marketing has come a long way since the early days of the internet. As technology has evolved, so too have the strategies and tactics used by businesses to reach and engage with their target audiences online. Here are some of the key trends in internet marketing that you need to be aware of:

  1. Personalization: With the rise of big data and advanced analytics, businesses are now able to deliver highly personalized experiences to their customers. This includes personalized emails, recommendations, and ads based on a user’s browsing and purchasing history.
  2. Content marketing: Creating and sharing valuable, relevant, and consistent content is crucial for attracting and retaining customers. This can take the form of blog posts, social media posts, videos, ebooks, and more.
  3. Social media marketing: Social media platforms like Facebook, Twitter, and Instagram have become essential channels for businesses to connect with their customers and build brand awareness.
  4. Influencer marketing: Partnering with influencers who have a large and engaged following can be an effective way to reach a targeted audience. These influencers can help to promote your products or services through sponsored posts and collaborations.
  5. Search engine optimization (SEO): With millions of websites vying for attention on the internet, it’s important to optimize your site for search engines to improve your visibility and drive traffic to your site. This includes optimizing your site’s content and structure, as well as building high-quality backlinks.
  6. Paid advertising: Paid advertising through platforms like Google AdWords and Facebook Ads can be a powerful way to reach targeted audiences and drive traffic to your site.
  7. Mobile optimization: With more and more people accessing the internet on their smartphones, it’s essential to ensure that your website is mobile-friendly and optimized for smaller screens.

By staying up-to-date on these internet marketing trends and incorporating them into your marketing strategy, you’ll be well-positioned to reach and engage with your target audience online.