Today’s technology gives every small business owner direct access to hundreds of do it yourself web tools. Businesses are encouraged to create profiles across multiple social sites, ratings/review sites and directories.
With all of the tools at our disposal do businesses really need to pay for website design or search engine optimization? In a word… Yes. The way your website is seen & used by searchers and the way it is indexed by search engines are crucial to the success of your online marketing. Additionally there are several key off-page properties that can deliver traffic & leads as well. These should be optimized for rankings and conversions much the same as the business website.
Below are some of the reasons that make Marketing Bionics the best choice to develop and optimize your website & beyond.
Don’t Choose Tools Over Experience
Marketing Bionics uses a specific combination of tools and experience to deliver the best website design for the site visitors and the search engines. Having tools doesn’t make us good at SEO any more than having clubs makes us good at golf. Marketing Bionics SEO strategists have years of experience with an enormous portfolio of websites. We have tested & studied the impact of all of our techniques and have a created a formula that has a history of success.
Sometimes it takes a professional to know which tools NOT to use. Just because it is available doesn’t mean it isn’t dangerous. Example: There are tools available that allow us to copy the text from one website and paste it to your own. This action would incur a Google penalty for “duplicate content” and is the type of thing that a Marketing Bionics would avoid. Over optimization can be just as costly and professional SEOs at Marketing Bionics have a tested and proven formula for keyword mapping and density when developing website content.
Ensure Success With Data Driven Campaigns Using Hyper-Local Market Data
Our company has developed a completely unique approach to internet marketing. We have a data driven recipe that we wrap around the needs, goals and budget of our clients. Since opening our doors in Clearwater Florida, we have been crawling and collecting website and search engine data for the top searched phrases & websites in the market. We use this data to create a custom scoring system which allows us to create campaigns assured to deliver fast results that have value to our clients.
In addition to our hyper-local market data, we use cutting edge technology & tools to ensure that our campaigns are calibrated to deliver maximum results in minimal time.
More Traffic or More Leads? Getting the Most From Site Traffic
We add elements of persuasive design to each page that we touch and structure all content and page elements using our best practices for conversion rate optimization. Everything from page layout to colors of design and font have science behind them to deliver a better user experience and deliver more leads.
Our page designs and website themes are all run through usability testing prior to presenting mockups to the client for approval. We deliver designs with 3rd party verification of usability for all of our clients. This way we know that any design our client chooses will be effective at turning visitors into leads.
One of the biggest components of our bionic approach to digital marketing is that we use a bundled approach of optimization and marketing. Some refer to this method as “entity-based optimization”. The way we get faster results is by optimizing an entire digital eco-system for the business rather than just focusing 100% of the marketing efforts on a single property (like the website). Essentially we cast a wider net by promoting a wide range of properties to reach out across multiple avenues. Our proprietary formula brings visibility and traffic much faster than “stand alone” website SEO.
There are several online marketing companies to choose from and most will offer similar services. Look out for someone who wants to sell you a pre-packaged solution rather than building a solution around the market, the client’s goals/needs & the client’s budget. Buying what they need to sell versus buying what you need to succeed is not the way to succeed in advertising online.
Before you sign with another agency, please give us a chance to earn your business by doing a free analysis & building a proposal for you.