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How Clients Find Specialty Attorneys


Traditionally, word of mouth has been the way most clients found lawyers & legal advisors, but that is not the only way clients find attorneys anymore. Today, around 35% still ask a friend to refer a lawyer but search engines like Google, Yahoo & Bing are being used to search for lawyers around 26% of the time. When doing an online search, published ratings & reviews also factor into the client’s decision. Ratings and reviews are essentially “referrals” from unknown sources and they impact decisions. Some clients use online directory sites (sometimes called “Local Listings” or “Business Listings”) choosing sources like YP, FourSquare, Yelp, CitySearch and others (including niche directories like Findlaw, Avvo & Lawyers.com). 20% of consumers still ask their current lawyer to refer a specialty lawyer when the need arises. Printed yellow pages are used around 11% of the time and social media is used around 3% of the time. These are some of the primary sources being used by prospective clients to find and select an attorney or law firm that best aligns the client’s needs.


So for lawyers and law offices looking to increase their clientele, having an impressive website and the right attorney internet marketing will ensure that your law firm is not only visible when clients are searching but it will also make sure that your firm is viewed properly by the potential client.

Clients are often already under stress when they are trying to identify an attorney who will be able to understand their case and provide feasible solutions. The client has to trust the lawyer and be assured that the lawyer is efficient in handling a particular type of case. The lawyer’s web presence should be able to convey this information and help establish trust with the client.

Good attorney website designs make it easier for lawyers to reach new clients and share expertise, case outcomes, trust factors (like positive reviews), firm history and generally provide peace of mind to a consumer who is looking for a specific type of litigator. Once a client has reached your site the reference and testimonials provided can confirm the credibility and trustworthiness. Credentials, experience and knowledge of the attorney are other decisive factors the client may consider before hiring the lawyer so it is important to showcase this information appropriately. This information along with referrals, which could be from social or business circles, enable the client to make an informed decision regarding the hiring of services.

Nothing beats a good word of mouth referral but with the information available to consumers today, it is crucial to any law firm to “build your brand” online so that you have a positive impact on referred clients as well as the ones who are searching for your services.


Learn more about cutting edge website design for attorneys, social media marketing and search engine optimization (SEO).